Brand & Web Design
Sussex Yacht Club

Redefining the brand of one of the oldest sailing clubs in the UK for a new generation

The Challenge

With a proud heritage spanning 131 years, Sussex Yacht Club briefed us to bring their brand identity and website into the 21st Century to compliment their recently built, award-winning clubhouse located in Shoreham-by-Sea. The burgee design below (which represents most yacht clubs) had been used by the club since it began. The brief from the SYC team was to ‘be dynamic, bring the flag to life, build engagement and attract a younger audience to help ensure the clubs future growth and sustainability’. We were given the opportunity to do just that.

“We were extremely impressed by how quickly the team understood and internalised what we are all about even though we are not a conventional commercial business but rather a sports organisation/a sailing club with a very specific mission.

The brand identity workshop was revelatory with regard to unpicking what we really needed. Calm but intense they got us to identify our core values and desired tone of voice – it was almost like therapy. And during the course of developing the new logo and branding, gently encouraged us out of our comfort zone to arrive at a stunning new identity….which represents what we stand for/are about, principally the pleasure of being on the water – and is clean, elegant and above all, modern and stirring – the sense of excitement and adventure it conveys hugely exceeded our expectations.

And throughout they were a joy to work with – warm, calm and efficient in spite of the demanding schedule we set and the idiosyncrasies of working with a members organisation run by volunteers who all have day jobs. And who are not all tech wizards.

We anticipate continuing to work happily with them as they support our ongoing development”.

Sue Large Sr

Rear Commodore & Hon. Treasurer

View the website at sussexyachtclub.org.uk